Color Psychology and Its Effects on People
Color psychology is the study of how colors affect human behavior, mood or physiological processes. Colors are thought to affect our buying options, feelings and even memories. Ideas related to color psychology are applied extensively in marketing and design. Companies choose colors that they believe will motivate customers to buy their products and increase brand awareness.
Color Perception
Color psychology is a relatively new field of study that faces various challenges. An important challenge when investigating this issue is to determine the actual measurement of the effects of color. The perception of color is very subjective, because there are different ideas and reactions about the colors of different people. Some factors that affect color perception make it difficult to determine whether color alone affects our emotions and actions.
Most psychologists point out that the claimed effects of color are often extremely exaggerated. Colors have different meanings in different cultures. Research has shown that in many cases, the mood-altering effects of color can only be transient. A blue room may initially cause you to feel calm, but the effect will soon dissipate.
However, current research has found that colors can affect people in a variety of surprising ways. For example;
One study found that warm colored placebo pills were more effective than cold colored placebo pills.
Another study suggested that the installation of blue street lamps could lead to reduced crime in these areas.
Researchers have discovered that red causes people to react faster and more demanding, something that can be useful during sporting activities.
Factors affecting color perception include age, gender, and culture. In some cultures, e.g. white is associated with happiness and purity. This is why the effect of white wedding dress. For someone from a different culture, wearing white can mean sadness. Because in this culture, white is associated with grief and death. These and similar factors should be considered when investigating the effect of colors on human emotions and behaviors.
Color Relations
While there is no direct cause and effect relationship between color and behavior, there are some generalizations that colors and symbolize. Colors such as red, yellow and orange are considered warm colors and arouse exciting emotions.
Red
It is the longest wavelength of light in the light spectrum. In Western cultures, red is associated with power, control and power. It also indicates danger and triggers alertness. The red on the traffic lights signals the drivers to trip and stop. Some animals have red colors to show that they are dangerous and deadly.
Red points to aggression as well as passion. Red is thought to increase the metabolism and blood pressure needed to prepare for action in an alarming situation.
blue
It is associated with calmness and tranquility. Logic is the symbol of communication and intelligence. It is associated with low stress, low temperature and low pulse rate. Blue is often chosen as the most popular color in research surveys worldwide.
In addition, blue light resets our sleep-wake cycles. They are blue wavelengths from the sun that prevent the pineal gland from releasing melatonin during the day. Melatonin tells the body that it's time to sleep. The blue light warns us to stay awake.
Yellow
It is a bright color and most visible to the eye. Happiness is associated with friendship and expresses competence. Yellow is the color of optimism and creativity. It draws our attention and shows attention when black is often used along with yellow on traffic signs, taxis and school buses. Interestingly, yellow is also associated with fear, cowardice and disease.
Green
It is located between yellow and blue in the light spectrum and represents the balance. It is the color of spring and is often associated with growth, life, fertility and nature. Green represents security and is linked to prosperity, wealth, good fortune and finance. It is considered a relaxing, soothing color that is thought to have a calming effect and relieve stress. Green and negative connotations include greed, jealousy, apathy and drowsiness.
Orange
It is found between red and yellow in the light spectrum. The combination of high-energy color red and emotionally rising color yellow is thought to symbolize the qualities. Orange is associated with warmth, enthusiasm and courage.
It is also thought that orange increases hunger and increases appetite and increases mental activity. Studies have shown that exposure to orange light increases cognition and alertness. Orange is the main color of autumn and is also associated with summer. Dark tones are fraudulently defined, while light orange tones are welcome.
Purple
It is the shortest wavelength in the light spectrum. It is a combination of blue and red. It represents nobility, power and copyrights. Purple conveys value, quality and sense of value. It is also associated with spirituality, holiness and elegance. Light purple colors represent romance and refinement, while dark purple symbolizes sadness, fear and attention.
Pink
It is the color most associated with femininity. It depends on the ideas of happiness, love, volatility and warmth. Pink is also about harmony and intimacy. Light pink represents sensitivity and kindness, while hot pink represents passion and flirtatiousness. Pink is thought to have a calming effect. Negative associations with pink color include immature, physical weakness and low self-confidence.
Black
Absorbs all wavelengths of the light spectrum. It does not reflect color and adds different shades of color by adding black to a color. Black is seen as mysterious and associated with fear, death, unknown and evil in many cultures. It also represents power, authority and sophistication. Black expresses seriousness and independence and is often associated with sadness and negativity.
White
It is anti-black and reflects all wavelengths of visible light spectrum. In Eastern cultures, white is associated with grief and death. It represents purity, innocence and infertility in Western cultures. White is also associated with security, spirituality and belief. Negative associations with white, isolation, gap and inaccessibility.
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