PSYCHOLOGY AND COLOR
The Effect of Color in Psychology
The color created by light is a kind of energy. This energy affects both body functions and our minds and emotions. Although the basic organ of vision is the eye, studies have also said that the brain actually sees it. The image is taken by millions of nerve endings in the retinal layer of the eye and transmitted to the center of vision in the brain and the image is detected. Nowadays, with advanced technology studies, we know that color affects brain waves, autonomic nervous system, hormonal activity and arouses various emotions. So, our reaction to a color is both physiological and psychological.
There's a connection between the brain and human behavior. Stimulating the brain can make people happy, angry, sad, anxious. Central nervous system, the central control center of human behavior. According to research, each stimulus received by nerve cells affects the brain stem and then the whole nervous system. People are exposed to many stimuli during the day, including most vision. These stimuli can be more or less.
(Mahnke, 1993)
The Effect of Color in Psychology
From Past to Present
Some Research
Colors affect body functions, mind and emotions with the energy produced by light. Studies have shown that colors benefit brain development, creativity, productivity and learning.
In 1875, the European doctor Ponza experimented with colored windows, colored walls and colored furniture in various rooms. The colors he used were red and blue. A man who refused to eat for days wanted to eat. An aggressive patient entering the blue room also calmed down over a 1 hour period.
In 1942, Goldstein studied the effect of color on organisms, studied patients, and observed which color had a positive and negative effect. One of his most important studies is about Parkinson's patients. Red has made the pathological problem worse in parkinson's patients, green has improved and corrected it. Patients with brain damage also reacted negatively to red.
In 1957, red had a more stimulating effect on visual activity and autonomic nervous system functions than on blue.
In 1974, K.W. Jacobs and F.E. Hustmyer noted that red is more stimulating than green and blue and yellow. According to this study, long wavelength colors are more stimulating than short wavelength colors. According to these studies, leaving a person in a red room is to ensure that a person is constantly exposed to stimulation, but the effect is not a permanent effect that is permanent. When he leaves the red room, after a while, his body reactions return to normal.
Excessive stimulation creates changes in breathing, pulse, blood pressure, muscle tension. Incomplete stimulation can also cause restlessness, insomnia, excessive reaction to emotional reactions, impaired concentration, and irritability. For example, the fact that the medium is completely white is incomplete stimulation and, contrary to what is known, does not produce a balanced, neutral effect.
In 1976, Rikard Kuller showed that colors affect not only the outer layer of the brain, but the entire central nervous system.
It has been shown in studies that colors change the alpha brain wave. Men and women react differently to colors according to systems that measure EEG and pulse rates. When color is transmitted from the eye to the brain, the brain secretes a hormone that affects emotions, mental clarity and energy level. According to the combinations of colors can have negative or positive psychological effects on people.
In 1981, Ashler showed that color had a major impact on EEG and heart rate, and on emotional perceptions of subjects.
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