Different Effects of Colors on Human Body and Mind
Colors are seen when the wavelength of light reflected, emitted or transmitted by an object is perceived by structures capable of detecting light in the eye.
We can often feel that colors have different effects on the human body and mind.
Is there data or scientific research to support this claim?
A group of researchers at the University of Leeds conduct research to understand the effects of light on human behavior and psychology in their research on color experience.
In this system called Experience Design, a room is filled with a colored light of any wavelength.
Different effects of colors on human body and mind
This group of recent research has found that colored light has a small effect on heart rate and blood pressure. It showed that red light accelerates the heart rate slightly and blue light slows the heart rate.
Although a study conducted by Nicholas Ciccone from the same university did not find any definite evidence of the effect of colored light on people's psychology, similar studies continue on creativity of colors, better learning of students in class and improving sleep quality.
Light, especially colors, can carry us beyond normal vision.
What are their meanings and effects on our lives?
White: It symbolizes purity, cleanliness and continuity, ie stability. It increases the concentration level in the area it is used. It also enhances the effects of other colors used together.
Black: It symbolizes power, passion, enigmatism and mourning in many countries. Because it absorbs light, it minimizes distractions.
Blue: It is seen as a symbol of eternity and freedom. Concentration enhancing, helping mental purification and relaxation, soothing… It also symbolizes trust and loyalty. Some studies have shown that working in the blue room increases productivity. Blue also has a calming effect.
Green: The color of nature and peace. It makes us feel good psychologically and physically.
Red: The color of vitality, movement and physical strength. It symbolizes determination and determination. It can be preferred in kitchens, children's rooms and public spaces because it evokes movement and vitality.
Yellow: It is the brightest and most remarkable color, yet it symbolizes joy, intelligence, subtlety and practicality. It can be used in places where it is required to emphasize and attract attention. It also symbolizes humility, knowledge and wisdom.
Purple: Nobility is the color of luxury and reputation. Confidence symbolizes. The purple color also parallels the level of intelligence, consciousness and insight.
Pink: Symbolizes joy and comfort.
Orange: An exciting color. It represents vitality, creativity and communication. It is also pleasing. It creates an outward-looking, friendly, happy and childish perception.
Navy blue: Infinity symbolizes authority and efficiency. It is a serious color and gives a feeling of confidence.
Brown: The color of soil and naturalness. It reinforces the sense of security in the person. Ensures social balance and comfort in society.
Gray: Expresses modesty and balance.
Using Colors in Advertising and Marketing
Using the effects of colors on our subconscious, companies are effective in deciding which products we buy, what clothes to wear and which foods we eat.
White: Used frequently in children and health care products. Because it is the brightest color the eye perceives, it is used to draw attention by contrasting signs, packages and points of sale.
Black: Mysterious, powerful, prestigious, perceived as a classic and elegant color. Some brands consciously use black to create the perception that the product is an elite product and not a cheap product.
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