The amazing effects of colors on us physically and spiritually
Perhaps most of us do not even pay attention to the colors we encounter during the day and the effect they make on us, but the great impact of colors on our mood, behavior and emotions is being applied consciously today by many artists, designers and brands.
Colors, which are a more powerful communication tool than we think, can be used to create psychological reactions and affect mood. For example; in traffic, the yellow light before the red light has a stimulating effect on us; however, there is a specific reason for the use of yellow in signs or direction lines in subways. When we see the yellow color, our brain warns us that there is something we need to pay attention to. But the effect of colors on us is not only linked to universal reasons.
Your feelings about colors are also deeply linked to your personal experience and the culture you come from. For example; In many Western countries, white is the color of purity and innocence, while in some Eastern countries it is considered the symbol of mourning. Or to give an example from history; In the past, purple was considered the symbol of nobility.
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What are the psychological effects of colors?
Although the perception of colors is actually subjective, some colors have universal effects. The colors in the red part of the color spectrum are known as warm colors and are composed of red, orange and yellow. These warm colors can stimulate many extreme emotions, from hatred to love, from sincerity to anger.
The amazing effects of colors on us physically and spiritually
The blue part of the spectrum is known as cold colors and consists of blue, purple and green. Although these colors often evoke peace, they also bring to mind feelings of sadness, insensitivity or coldness.
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The use of color psychology in therapy
Many ancient cultures have applied chromotherapy or used color to improve people. Chromotherapy is sometimes called light therapy or color science and it is still used as an alternative treatment today. In this method:
Red is used to stimulate the body and mind and to accelerate circulation,
Yellow is thought to stimulate the nerves and to purify the body,
Orange is used to treat lungs and increase energy levels,
Blue is believed to alleviate diseases and relieve pain,
Indigo tones are thought to reduce skin problems.
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Current research on color psychology and its results
Research has shown that in many cases, the mood-altering effects of colors predominate only temporarily. For example, a yellow room creates tension and stress at first, but this effect is not long-lasting. Nevertheless, research reveals that colors affect people in more ways than one might think:
- Anecdotal evidence suggests a reduction in crime rates in areas where blue lighted street lamps are installed.
- Ambient temperature can be effective in color preferences. People in warm places tend to say that their favorite colors are cold colors, while those in cold places can choose warm colors.
The amazing effects of colors on us physically and spiritually
- Research also indicates that certain colors have an impact on performance. It is observed that exposing students to red light before an exam affects students' success in the exam.
- Recent studies have found that red causes people to move faster and more strongly. Use of information in athletic activities will benefit.
The effects of colors on us are still being investigated in detail by many scientists.
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